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November 17, 2022
The Art Career Podcast

Who is Your Audience? Branding and Communications with Ellie Hayworth

By @emilymcelwreath_art For The Art Career November 17, 2022

On Season 2, Episode 8 of The Art Career Podcast, Emily McElwreath speaks with self made publicist Ellie Hayworth about all things branding and communications. Don't miss this episode with countless pieces of wisdom about organic growth and strategy. Ellie Hayworth is the founder of Hayworth, a strategic consultancy committed to promoting intrepid ideas at the intersection of art and design. The company was founded in the art of storytelling specializing foremost in communications, marketing, and public relations savvy. Through her company, Ellie has distinguished herself as an extended communications director, a storyteller, a curator, a project manager, and a public liaison. Hayworth has developed, managed, and executed on public relations and marketing strategies for diverse clients across the arts & culture sector including the VOLTA Art Fair, the Affordable Art Fair, Powerhouse Arts, and artist Suzy Kellems Dominik, among many others. A burgeoning art collector, Ellie contributes a profound passion for the evolving mechanics of the art & design market and for the connoisseurship that sustains it. Ellie received a Bachelor of Arts with a double major in Communications Studies and Art History at Vanderbilt University and proceeded to earn a Master of Arts in Art Business from Sotheby’s Institute of Art in New York City. Born and raised in Miami, Florida, Ellie is fluent in Spanish and thus demonstrates a passion for international contemporary culture influenced largely by her own Cuban-American heritage.

Listen to the podcast: The Art Career Podcast

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