Hayworth functions as communications director and art agent for visual artist Suzy Kellems Dominik who works across multiple mediums, including sculpture, printmaking, photography, durational performance, dance, poetry, and neon.
Suzy Kellems Dominik is a multi-disciplinary artist and emotional autobiographer .Kellems Dominik helms a collaborative studio known as Studio SKD in the execution of her layered art & design installations. Her body of artwork takes as its subject human emotion and the lived experience, focusing on the humanistic elements of social interaction and interpersonal connection in addition to traditions of storytelling, which often reveal cultural dynamics of power around gender and identity. Her body of work is underscored by a profound empathy for the vulnerability of the human condition and for the principles that underlie our efforts to connect, communicate, and commune.
For Studio SKD, Hayworth’s scope of work is both extensive and varied, and includes balancing the creative vision of the artist with the practicalities of the business side of art. As agent, Hayworth is responsible for negotiating exhibition terms and securing exhibition opportunities for the artist. This includes researching potential galleries and venues, cultivating relationships with art fairs and biennials, submitting proposals, negotiating contracts, and managing the logistics of installation and de-installation of artwork.
In addition to exhibition logistics, Hayworth also oversees the design and building of exhibitions. This can include working with curators and designers to create exhibition layouts, selecting appropriate lighting and display materials, and coordinating with Kellems Dominik to ensure that their vision is being realized.
Hayworth is further responsible for Kellems Dominik’s public relations efforts, which includes promoting the artist's work to the media and general public. Hayworth creates the artist’s press releases, leveraging thoughtfully-drafted artists' statements as the basis for these communications documents. Hayworth arranges interviews and features, and collaborates with fellow art & design professional Rachel Wesley Moore of Wesley & Co, to manage the artist's social media presence. In today's digital age, Hayworth, Kellems Dominik, Wesley & Co, and our wider team must also be adept at utilizing digital marketing tools to increase the artist's visibility and reach.